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Evolv Technology Proves a Safe Bet for Hard Rock International

Press Release
4 Minute Read


Publish date

Aug 3, 2022

WALTHAM, MA. – (August 4, 2022)  Evolv Technology (NASDAQ: EVLV), a leader in weapons detection security screening, today announced a new partnership with Hard Rock International, owned by the Seminole tribe of Florida. Evolv will support the casino’s mission to improve the overall customer experience at the Seminole Hard Rock in Hollywood, FL and in Tampa, FL by installing the company’s free flow, touchless security screening technology. 

Hard Rock Live at Seminole Hard Rock Hotel & Casino is south Florida’s premier entertainment venue, and ranked No. 3 worldwide in 2021 ticket sales for theatre venues by Pollstar Magazine. Hard Rock Live can support some of the entertainment industry’s biggest performers, as well as nationally and internationally televised awards shows, sporting events and more. A-list entertainers that have recently performed at Hard Rock Live include Paul McCartney, Elton John, The Rolling Stones, Metallica, Guns N’ Roses, Billy Joel, Post Malone, and Dave Chappelle, among others.

Hard Rock International selected the award-winning Evolv Express® screening solution to boost safety and streamline the flow of foot traffic to its entertainment events. Evolv Express provides advanced, sensor-based AI-driven screening technology at unprecedented volume and speed. Additionally, Evolv’s data and software analytics provide security staff with powerful insights, which are used to help predict and better manage the pace of crowds through the screening process as venues strive to deliver zero-wait time for guests.

“We are thrilled to be able to offer a better experience for our valued guests by eliminating long lines and the need to empty pockets and bags. With safety and guest experience being our top priorities, Evolv has allowed us to screen large numbers of people in a much more efficient and effective manner,” said Keith Sheldon, President of Entertainment at Hard Rock International and Seminole Gaming.

By replacing metal detectors with Evolv Express®, lines are reduced dramatically. Additionally, by requiring fewer staff to manage the security screening process, the venue has assigned more team members to cater to its guests’ needs adding to the overall improved experience.

“We are pleased to partner with Hard Rock to help elevate their guest experience while creating a more productive security process,” said Peter George, CEO, Evolv Technology. “We’re honored to be part of the Hard Rock’s efforts to leverage the latest in security technology without inconveniencing the customer, but actually enhancing their experience.”

About Evolv Technology

Evolv Technology (NASDAQ: EVLV) is transforming human security to make a safer, faster, and better experience for the world’s most iconic venues and companies as well as schools, hospitals, and public spaces, using industry leading artificial intelligence (AI)-powered weapons detection and analytics. Its mission is to transform security to create a safer world to work, learn, and play. Evolv has digitally transformed the gateways in places where people gather by enabling seamless integration combined with powerful analytics and insights. Evolv’s advanced systems have scanned more than 250 million people, second only to the Department of Homeland Security’s Transportation Security Administration (TSA) in the United States. Evolv has been awarded the U.S. Department of Homeland Security (DHS) SAFETY Act Designation as a Qualified Anti-Terrorism Technology (QATT) as well as the Security Industry Association (SIA) New Products and Solutions (NPS) Award in the Law Enforcement/Public Safety/Guarding Systems category. Evolv Technology, Evolv Express®, Evolv Insights™, and Evolv Cortex AI™ are registered trademarks or trademarks of Evolv Technologies, Inc. in the United States and other jurisdictions. For more information, visit

Forward-looking Statements

Certain statements in this press release may constitute “forward-looking” statements and information, within the meaning of Section 27A of the Securities Act of 1933, Section 21E of the Securities Exchange Act of 1934, and the safe harbor provisions of the U.S. Private Securities Litigation Reform Act of 1995 that relate to our current expectations and views of future events. In some cases, these forward-looking statements can be identified by words or phrases such as “may,” “will,” “expect,” “anticipate,” “aim,” “estimate,” “intend,” “plan,” “believe,” “potential,” “continue,” “is/are likely to” or other similar expressions. These forward-looking statements are subject to risks, uncertainties and assumptions, some of which are beyond our control. In addition, these forward-looking statements reflect our current views with respect to future events or our Company’s performance and are not a guarantee of future performance. Actual outcomes may differ materially from the information contained in the forward-looking statements as a result of a number of factors, including, without limitation, the risk factors set forth in our Annual Report on Form 10-K for the year ended on December 31, 2021, that was filed with the SEC on March 28, 2022, and other documents filed with or furnished to the SEC. These statements reflect management’s current expectations regarding future events and operating performance and speak only as of the date of this press release. You should not put undue reliance on any forward-looking statements. Although we believe that the expectations reflected in the forward-looking statements are reasonable, we cannot guarantee that future results, levels of activity, performance and events and circumstances reflected in the forward-looking statements will be achieved or will occur. Except as required by law, we undertake no obligation to update or revise publicly any forward-looking statements, whether as a result of new information, future events or otherwise, after the date on which the statements are made or to reflect the occurrence of unanticipated events.



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